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My AR Studio at the
Milan Design Week

ONE STRING a sustainable and comfortable shoe by Pegolo.

Gianluca Pegolo, a student of Politecnico di Milano, harnesses new technologies for product design, rapid prototyping and communication in app-free projects.

Technologies used:
Product Tag

Augment your physical media like Instagram

The Product Tag feature allows you to augment your physical media in the same way that you tag your Instagram posts. Point your smartphone to your Adv to reveal tags and click them to get to your ecommerce.
The physical and digital worlds get closer and closer!

To do this, scan to the QR code below (you just need to frame it with your smartphone), enable the camera from your browser, and frame the flyer found on this page.

If you are browsing from your phone, use the smartphone of a friend or colleague. If you don't have a second smartphone, print out the flyer and enjoy the augmented experience.

As if by magic, overlay tags will appear on the framed flyer, allowing you to discover additional information.

From your smartphone browser: activate the camera to see exclusive content.

Frame the flyer...

Frame this flyer with your smartphone after opening the QR code link and activating the camera

...and enjoy the augmented experience.

You will see an overlay with additional information

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