The AR-Tag for fashion: an outdoor billboard that speaks
A brand launches its new summer swimwear collection. At a high-traffic bus stop, a billboard features two models posing in the latest designs. No intrusive copy, just a strong visual and a QR code at the bottom.
In an urban context, a bus stop or a high traffic street becomes the perfect stage for an outdoor campaign enhanced with AR-Tags.
How it works
It all starts with a simple QR code printed on the billboard, a small element that invites interaction.
Once scanned with a smartphone, the user grants camera access and is instantly launched into a web-based augmented reality experience, directly from their browser.
By pointing the camera at the billboard, floating AR-Tags appear on screen, precisely anchored to the products in the image, just like on Instagram, but in AR.
In this case, the user can:
- See the price of each product.
- Tap on a direct link to the e-commerce site, to purchase immediately.
All this happens smoothly, within the browser, no apps, no friction.
Marketing value
The billboard is no longer just a visibility tool, it becomes an active channel that drives online traffic and engagement.
A smart way to bridge offline presence with digital action effortlessly.
The billboard becomes a true conversion tool.
Benefits for the audience:
- Instagram-like: tagged content just like on Instagram, but applied to the real world, with the ability to add call-to-actions directly on physical objects.
- Fast and intuitive interaction.
- All key product info at a glance.
- Direct purchase from the phone.
Benefits for the brand:
- Creates continuity between brand visibility and actual sales.
- Encourages interaction instead of a passive glance.
- Captures users at the peak moment of interest and drives them online.
Creating an experience like this is simple and requires no advanced skills: access the My AR Studio editor, upload your target, and place the AR-Tags directly within the interface. The platform takes care of the rest.
