Crispy Lab: Pushing the Boundaries of Design with My AR Studio
Crispy Lab, an innovative design studio, integrated My AR Studio into their creative workflow to bring their design concepts to life in an interactive and visually striking manner, setting a new standard for how design can be communicated and experienced.
Crispy Lab is a design studio that excels in crafting innovative and aesthetically compelling solutions across various disciplines, including product design, interior design, and visual communication. The studio is recognized for its ability to blend creativity with functionality, producing designs that are both visually stunning and practical.
Project summary
The design team at Crispy Lab, driven by a desire to make their creative concepts more immersive and visually engaging, sought a solution that could bridge the gap between abstract design ideas and fully realized products. By integrating advanced 3D models and augmented reality into their workflow, Crispy Lab found in My AR Studio the ideal tool to revolutionize the way they present and refine their projects.
The Team
The team at Crispy Lab consists of talented designers who are driven by a shared passion for pushing creative boundaries. They work on a wide range of projects, from initial concepts to fully realized products, always seeking new ways to make their work more engaging and accessible through the application of advanced technology.
Chiara Gregori
Chiara Gregori is the founder and lead designer of Crispy Lab. With a background in industrial design and a deep passion for innovation, Chiara has led Crispy Lab to consistently challenge the conventional limits of design. Her work is distinguished by a profound understanding of materials and an exceptional ability to turn abstract ideas into tangible, impactful creations.
The Challenge
Crispy Lab sought an innovative solution to present their design concepts in a more dynamic and immersive way. The challenge was to find a tool that could bridge the gap between concept and final product, enabling clients and collaborators to fully appreciate the scope and potential of their designs. Traditional presentation methods were proving insufficient, and the team wanted to explore new ways to showcase their work with greater impact.
The Solution
By adopting My AR Studio, Crispy Lab has revolutionized the way they present their projects. Augmented reality now allows them to offer clients an immersive experience, enabling interaction with 3D models of their designs directly within their own environments. This approach has made it significantly easier for clients to visualize how a design will look and function in real life. Additionally, the platform's ability to render highly detailed, aesthetically beautiful 3D models—almost indistinguishable from real objects—has been particularly valuable for the studio. For designers, the visual representation is crucial, and My AR Studio excels in providing models that capture the essence of their work with remarkable realism.
Looking Forward
Crispy Lab plans to further expand their use of My AR Studio, exploring its potential for more advanced applications in the design process. Chiara Gregori and her team are especially interested in developing an online configurator that would allow users to customize and visualize their own design configurations in augmented reality. This tool would empower users to explore different design options and see their creations come to life in their own space, offering a personalized and autonomous design experience. This forward-thinking approach could transform how clients interact with Crispy Lab’s designs, making the process more engaging and user-centered.
Our Experience
“Our experience with My AR Studio has been transformative,” says Chiara Gregori, founder of Crispy Lab. “The platform has allowed us to bring our designs to life in ways we hadn’t imagined before, making it easier to communicate our vision to clients and collaborators. One of the standout features for us is the ability to create stunning 3D models that are not just functional but also aesthetically beautiful—almost lifelike. As designers, the visual representation of our work is incredibly important, and My AR Studio excels in delivering models that capture the essence of our designs with exceptional realism. We’re excited to continue exploring what this technology can do for our design process.”
