AR-Tag at Trade Shows: Transforming a Brochure into an Interactive Experience
A company showcases its products and services at an industry trade show. The standard paper brochure is augmented using AR-Tags to create a more compelling, engaging and informative experience.
At trade shows, every company aims to stand out: eye-catching booths, well-designed materials, high-quality printed brochures. But after a few hours, most of it ends up in a bag or worse, forgotten on a table.
My AR Studio’s AR-Tag can give you an edge in creating more compelling engaging and informative material!
How it work
It all starts with a simple QR code printed on the brochure.
The user scans it with their smartphone camera and, after giving permission to use the camera, a web-based augmented reality experience is launched, directly in the browser.
No apps to download. No need to leave the trade show environment.
Just point the smartphone at the brochure, and the content comes alive.
Whether still at the event, back at home, or in the office, users can interact with AR Tags displayed over your brochure to access additional content on specific topics, for example: your company’s history, production line, or product catalog.
These AR Tags can link to existing pages on your website or to dedicated pages created for the event, acting as a digital extension of your brochure. This could include in-depth articles, videos, recorded product demonstrations, landing pages, or even contact forms for follow-up by your sales team.
Users can also view your product in 3D, either floating directly over the brochure or as a dimensionally accurate augmented reality model, accessible right from their smartphone.
Marketing value
The brochure is no longer just a printed handout, it becomes an active tool for lead generation and post-event engagement.
A concrete way to keep the conversation going after the trade show, turning paper into a digital touchpoint.
Benefits for the audience:
- Instant access to both technical and commercial content
- Direct interaction, with no barriers or delays
- No app installation required
- The experience continues after the event, easily and intuitively
Benefits for the brand:
- Increases chances of contact and conversion.
- Strengthens your brand’s image as innovative and customer-focused
- Keeps audience interest alive even after the event.
Creating an experience like this is simple and requires no advanced skills: access the My AR Studio editor, upload your target, and place the AR-Tags directly within the interface. The platform takes care of the rest.
