AR-Tag in Outdoor Advertising: The Case of a Large Scale Travel Billboard
An airline is launching its new outdoor campaign. The visual is simple and impactful, a monochrome map of Europe, a few highlighted points, and on the right, the brand name with a strong, direct offer: "flights from €9". Can a static billboard become an active marketing channel?
Outdoor advertising has always relied on visual impact and the ability to capture attention in just a few seconds.
But today, it can do even more. It can become an interactive experience, thanks to the AR-Tag by My AR Studio.
How it work
It all starts with a QR code printed on the ad.
The user scans it with their smartphone, gives camera permission, and an augmented reality experience opens directly in the browser, no app download needed.
At that point, immersive AR content begins to appear on their screen:
short destination videos, interactive information, special offers.
In this case, users can:
- Interact with the Brand through the billboard in that moment.
- Explore the most stunning destinations in augmented reality, with evocative visuals and clips.
- Click the direct link to the airline’s website to book immediately or save the offer.
The marketing value
The billboard becomes a digital touchpoint combining visual impact and concrete action.
Benefits for the audience:
- Exciting, immersive experience right from their smartphone.
- Immediate access to useful and engaging content.
- No app downloads, everything runs in the browser.
Benefits for the brand:
- Drives qualified traffic to the website or booking platform.
- Activates direct interaction at the moment of highest interest.
- Strengthens the campaign with a memorable, innovative experience.
Create your own AR-Tag in just a few clicks with the My AR Studio editor: upload your campaign visual, link your content, and publish.
Your billboard won’t be just for looking at anymore.
