AR-Tag in Luxury and Fashion Catalogs: When Print Becomes a Digital Experience
Imagine a luxury and fashion brand catalog where, next to selected products, a discreetly placed QR code is seamlessly integrated into the layout, maintaining the brand’s refined aesthetic.
In the luxury and fashion sectors, every customer touchpoint is crafted with meticulous attention to detail.
The paper, the layout, the imagery, even the weight of the catalog, are all carefully designed to convey exclusivity and value.
Today, there’s a way to elevate this experience even further, without compromising the elegance of the physical format: integrating the AR-Tag into the catalog.
How it works
It all begins with a discreet QR code, seamlessly integrated into the catalog layout, an elegant detail that complements the brand’s aesthetic.
When scanned with a smartphone, the user grants camera access and is instantly immersed in an augmented reality (AR) experience, directly in their browser.
As the camera frames the page, interactive AR-Tags appear on screen, precisely anchored to the featured products, similar to Instagram’s product tags, but elevated into a three-dimensional, immersive experience.
The AR experience can be fully tailored to the current collection or campaign.
In this example, the user can:
- View 3D model of accessories.
- Watch videos focused on craftsmanship, design concepts, or behind-the-scenes content from the collection.
- Access exclusive content available only through the catalog, enhancing the sense of rarity and privilege.
- Click direct links to proceed with online purchases.
The experience is smooth and accessible: just a smartphone camera is needed, and in seconds the user is immersed in the brand’s world.
Marketing value
From the brand’s perspective, integrating AR-Tags transforms a traditional printed catalog into a high-value digital touchpoint.
Benefits for the user:
- No app downloads required
- Immediate access to exclusive content
- A deeper, more immersive view of product details
- An interactive experience that aligns with the brand’s premium image
Benefits for the brand:
- Increased engagement and focus on products
- A powerful way to tell product stories with emotional impact
- A direct link between offline communication and digital experience
- A concrete way to guide customers toward action (purchases, contact requests)
Create your own AR-Tag in just a few clicks with the My AR Studio editor:
upload your catalog layout, connect your AR content, and publish.
Your printed catalog is no longer just something to flip through, it becomes an interactive, immersive experience.
